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How Much Does Discord Server Advertising Cost? (Price Guide)

Complete pricing breakdown for Discord advertising in 2026: cost per member, format price ranges, CPM metrics, and budget planning tips.

How Much Does Discord Server Advertising Cost?

Understanding Discord advertising rates is crucial for planning your marketing budget and ensuring you get a fair return on investment.

Unlike platforms with automated CPM bidding algorithms like Facebook or Google, Discord ad prices are determined by server size, audience niche, online activity, and placement format.

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Average Price Ranges by Server Size

Below are standard industry benchmarks for dedicated announcements with an `@everyone` or `@here` ping:

| Server Size (Members) | Average Online Members | Typical Price Range (USD) | Typical Price Range (RUB) | |---|---|---|---| | 1,000 – 5,000 | 150 – 800 | $5 – $25 | 500 – 2 500 ₽ | | 5,000 – 20,000 | 800 – 3,500 | $25 – $100 | 2 500 – 10 000 ₽ | | 20,000 – 50,000 | 3,500 – 10,000 | $100 – $250 | 10 000 – 25 000 ₽ | | 50,000 – 150,000+ | 10,000 – 35,000+ | $250 – $800+ | 25 000 – 80 000+ ₽ |

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Pricing by Ad Format

1. Announcement with `@everyone` Ping: - The most premium format. Triggers push notifications for all server members with notifications enabled. - Pricing: standard rate.

2. Announcement with `@here` Ping: - Pings only members currently online. - Pricing: typically 20%–30% cheaper than `@everyone`.

3. Sponsored Welcome Messages: - Displayed to every newcomer joining the host community. - Pricing: usually calculated monthly ($30 – $150/month depending on monthly join volume).

4. Sponsored Giveaways: - Host provides Nitro or game keys; host server organizes the giveaway requiring an entry reaction or visit. - Pricing: $15 – $60 + prize cost.

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Key Factors Influencing Prices

  • Audience Niche: Tech, Crypto, and Software communities have higher purchasing power and command higher rates than general meme or gaming servers.
  • Engagement Ratio: A server with 10,000 members and 3,000 online is far more valuable than a server with 50,000 members and only 500 online.
  • Audience Geography: English-speaking (US/EU) servers typically charge 2x–3x more than regional language servers.

On [dis.ad](/marketplace), server owners list their transparent rates, allowing you to compare cost per active member side-by-side.