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How much does Discord advertising cost?

What drives the price of an ad on a Discord server, which formats cost more and how not to overpay.

There is no single price for Discord ads: every server owner sets their own. But prices always depend on the same factors.

What drives the price

  • Live audience — how many members are online and actually read the channels.
  • Topic — popular games, crypto and tech servers usually cost more.
  • Ping — no ping, @here (online members) or @everyone (all members). The louder the ping, the higher the price.
  • Term — a one-off post is cheaper than one that must stay for 7 or 30 days.
  • Format — a welcome-message ad reaches every new member for the whole period.

How pricing works on dis.ad

The owner sets a price per format; you see it with the 10% service commission included. If the owner asks 500, you pay 550 and the owner receives the full 500. The price is frozen when you order. See services and prices.

How not to overpay

  1. Compare the price with the online count, not the total.
  2. Start with a one-off post without a ping to test the audience.
  3. Scale up on servers that worked.

Find servers for your budget in the catalog.