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How to choose a Discord server for advertising

A 7-point checklist to tell a live community from an inflated one and pick the right audience.

The most common mistake when buying Discord ads is choosing by member count. Fifty thousand members can be bought with bots in an evening; a live community of five thousand often brings more clicks.

Checklist

  1. Online members — a live server has a noticeable share of members online.
  2. Growth history — steady growth is good, overnight spikes are not. dis.ad records member history automatically.
  3. Topic and language must match your product.
  4. Where the post goes — a read announcements channel beats a forgotten one.
  5. Reviews and completed orders from other advertisers.
  6. Verified owner — on a marketplace ownership is confirmed through Discord.
  7. Removal rules — a term placement must not be deleted early.

Bottom line

Choose by live audience, topic and reputation. Start in the catalog, where every server shows its online count and history.